[ Objective ]
The objective is to investigate a problem in the world that I would like to see changed. Use newfound visuals and distil the concept that can be developed into a both conceptually and aesthetically cohesive system.
[ Approach ]
“If I were a man, I would travel alone around the world.” I hear this from many of my friends. The beauty of traveling alone, especially as a female, is being confronted with challenges. It’s a chance to step out of one’s comfort zone. After researching, I found that the most important thing that women traveling alone are concerned about is the unpredictable situation. The brand caters to both the mental and physical security of women traveling alone. I designed posters to encourage solo travelers to be prepared before traveling. I also designed an application that connects with a safety kit and the center. Once in your life, why not give it a try!